Introduction

Exciting 3G capabilities and services enable operators to drive new revenues, reduce operational costs, and foster customer loyalty.

Industry Trends

All the pieces are in place for operators to fully leverage their investment in 3G infrastructure:

• Networks: implementation of 3G networks is widespread, and improvements have been made to network efficiency
• Broadband: subscribers are familiar with the benefits of broadband access, and are increasingly drawn to mobile broadband
• Services: a wide variety of both new services and enhanced versions of familiar services already incorporate enriched multimedia capabilities
• Handsets: versatile and powerful 3G handsets are widely available and increasingly prevalent in the market

Network operators must address a number of key challenges to recoup their large 3G outlays:

• Generate revenues: by offering new capabilities, services and content from new domains
• Increase usage: by delivering a segmented, rich-media offering
• Reduce churn: by providing a branded user interface and attractive services
• Reduce costs: by improving operational efficiency via implementation of an open platform that supports a variety of services

Why Comverse

Comverse possesses an array of unique differentiators in the 3G space:

• End-to-end offering: a modular, integrated offering covering infrastructure, applications and user interfaces
• Integration services: a strong track record in 3G services integration at leading operators worldwide
• Global leadership: a market leader in network-based enhanced communication services including messaging, content and billing
• Proven solutions: broad range of innovative 3G solutions such as 3G Mailbox, Multimedia Mobile IM, Mobile Video Portal, and KloniesTM mobile avatars