Introduction
Content services transform the mobile device into a rich media center for information and entertainment.
Industry Trends
A number of technological and market trends highlight the promise of content services:
- Technology: a variety of technological enhancements to broadband infrastructure, handsets and networks is enabling better content offerings
- Mobilization: content providers and Internet players are mobilizing their services
- Personalization: all aspects of service offerings are becoming more personalized
- Demand: content consumption is expected to more than double from nearly $20 billion in 2005 to over $40 billion by 2010
Operator Challenges
To fulfill the promise of content services, operators need to address a number of challenges:
- Streamline operations: by moving to a solution that synchronizes a multi-tier value chain including content providers, technology and application vendors, and handset suppliers
- Foster loyalty: by offering personalized information and entertainment that strengthen the operator's brand and increases user stickiness
- Increase usage: by creating an integrative and consistent user experience for subscribers, offering attractive content and data services, and implementing billing solutions that empower varied end-user charging and content provider settlements
Why Comverse
Comverse is uniquely positioned to enable operators to thrive in the world of personalized content:
- End-to-end offering: a modular, pre-integrated offering covering content solution frameworks, content enablers, applications, and billing capabilities
- Best-of-breed components: an array of interoperable best-of-breed, InSightTM-compatible components
- Attractive applications: rich personalized multimedia applications such as Fun DialTM ringback tones, KloniesTM mobile avatars, and LifeLogTM content storage and sharing
- i-mode solution: advanced open platform for fast and intuitive access to a rich array of content and messaging applications
- Flexible deployment: both in-network and hosting-based solutions
Content aggregation: agreements with leading music labels and other content providers