Introduction
Handset software on a myriad of devices that deliver a superior user experience to drive increased revenues, reduce churn and lower costs.
Industry Trends
Operators and handset manufacturers can leverage a number of key trends shaping the future of handset software:
- Lifestyle: The mobile device has become a lifestyle hub that is always on hand
- Handsets: Versatile and powerful handsets, which are increasingly PC-like, are widely available
- Mobilization: Web services – including instant messaging, emailing and infotainment – have become "mobilized"
Operator Challenges
Operators need to contend with a number of key challenges when it comes to handset software:
- Import revenues: By enabling an intuitive, friendly user experience that encourages users to actually use the services
- Increase loyalty: By providing an operator-branded "look & feel" and a superior user experience
- Reduce costs: By offering embedded/pre-integrated handset software, end-to-end client-server solutions, and fast porting to a wide variety of devices
Why Comverse
Comverse is the handset software vendor of choice for network operators and handset manufacturers:
- Messaging solutions: A broad offering of proven handset messaging solutions such as Pushmail, Mobile IM, Converged Messaging and Visual Voicemail
- Personalized content: Cutting-edge personalized content services including LifeLogTM content storage and sharing and KloniesTM mobile avatars
- Multi-environment support: Design of client software to operate in all leading development environments, including Java, BREW, Symbian and Windows Mobile
- Professional services: In-house expert teams provide complete product lifecycle services – from requirement analysis through design and development to delivery and support – as well as usability and user experience services