Introduction
Operators can efficiently meet diverse user demands for all types of person-to-person and application-to-person messaging.
Industry Trends
A number of trends are underlying the continued success of the messaging market:
- Proliferation: an increasing variety of messaging options – including SMS, MMS, voice messaging, email, instant messaging, and video sharing – has gained acceptance
- Enablers: new enablers have been deployed to ensure optimal delivery of messages to intended recipients
- Handsets: powerful handsets, now widely available in the market, have increased the demand for advanced services.
Operator Challenges
By successfully overcoming key challenges, operators can reap the rewards offered by advanced messaging solutions:
- Reduce churn: by delivering an intuitive and optimized user experience
- Control costs: by handling an increased and fragmented variety of multimedia messaging options using open standards-based components and interfaces
- Increase revenues and ARPU: by increasing usage and new traffic with a variety of attractive multimedia messaging services, and maximize revenue potential from all uncompleted calls by providing comprehensive call completion solutions, ensuring seamless and optimized interworking across services, networks and terminals
- Raise ROI: by realizing higher returns from infrastructure investment
Why Comverse
Comverse is the ideal messaging partner for network operators worldwide:
- Global leadership: the world's leading provider of messaging solutions to more than 450 wireline and wireless operators in over 125 countries
- Multimedia expertise: proven voice, text, image and video-based multimedia experience
- User experience: intuitive and optimized user experience across various services
- Open solutions: standards-based components and interfaces, and InSightTM-compatible solutions
- Multi-environment support: solutions running over IMS, converged and hybrid environments
- Proven solutions: broad range of messaging solutions – such as Integrated Messaging, Next-Generation Voicemail, SMS, MMS, Mobile IM, and Call Completion and Management – based on InSightTM Open Services Environment