Comverse Data Management and Monetization (DMM) Mobile Internet Analytics provides communication service providers (CSPs) with enhanced monitoring and usage analysis capabilities, serving both as a reporting and as a decision-making tool.
The analytics service is designed to create advanced traffic- and subscriber-related reports based on information collected from the actual Internet sessions. Service outputs include:
- Complete & Accurate Picture of Network Usage: Per application, subscriber group and device
- Analysis of Mobile Usage Behavior: Based on device, network, segments, services, protocols & application and demographic information
- Fraud Detection Indicators: Identifying extreme changes in subscriber behavior (i.e. data volume and usage patterns, device used, time of day, etc.)
Mobile Internet Analytics: Better Intelligence, Better Decisions, Better Monetization
The Comverse Mobile Internet Analytics service produces real-time & long-term trend analysis reports which can be utilized for network planning and smarter marketing decisions.
CSPs looking to maximize their mobile data revenues can also use the Comverse DMM Mobile Internet Analytics service for effective campaign planning and targeting, utilizing network, subscriber usage and subscriber profile information to select the best timing and target audience of each marketing campaign.
Information has tremendous economic value; Comverse DMM Mobile Internet Analytics helps to leverage that value to enable CSPs to better capitalize on Mobile Internet opportunities.