Fun Dial adds personalization and fun, enhancing the user experience of both the caller and the called party. FMC makes Fun Dial even more attractive to users by adding intelligent personalization depending on the channel as well as the customer’s choice.

Fun Dial enables FMC to be highly configurable by unifying the experience regardless of device or network. FMC makes Fun Dial more powerful because users can not only select content and delivery options by any access terminal: fixed, mobile or PC, but they can also configure the content for specific users and times for any/every account they have in any network making intelligent decisions based on the A party and the channel the B party is residing on.
With one action, the user can therefore select content to be played for callers no matter which line they call on and no matter witch line they call to.