Comverse’s Mobile Advertising is a comprehensive end-to-end in-network system. It serves as the “ad brain-engine” and uses the network for advanced targeting capabilities. Designed as a modular, scalable and future-proof solution, Comverse Mobile Advertising meets operators’ immediate and long-term needs.
Operators have strategic lucrative assets that present an extremely appealing offering to advertisers and other content providers. For example, only operators control a rich set of channels for multi-channel direct advertising. If any channel (SMS, MMS, Voice, and others) is not available, Comverse’s solution can supplement what is needed. With the Comverse solution, the operator can advise the advertiser as to which channel works best for each user. Since the operator already has all of the provisioning in place, the issues of subscriber buy-in and permissions to mobile advertising are easily and quickly addressed, making it more appealing to advertisers.
Advertisers also benefit from running campaigns centrally. A single point of control has important advantages, such as running a campaign through several channels at once in an efficient way with immediate access to comprehensive real-time metrics, making it possible to fine-tune the campaign and create customized offers on-the-fly.
When working with the Comverse Mobile Advertising solution, the end-user maintains control by using the operator's self-service portal. Users can easily customize and manage their own advertising preferences: i.e., how, when and what kind of advertising they would like to receive. This self-service feature is extremely important, enabling users to feel that they can protect their privacy at any level at any time.