Comverse, a subsidiary of Comverse Technology, Inc. and the world's leading supplier of software and systems enabling network-based multimedia enhanced communication and billing services, today announced that Movistar, Colombia’s second-largest mobile operator with more than 7.5 million subscribers, and part of the Telefónica Móviles group, has launched Comverse Fun Dial™ Ringback Tone service. The service differentiates Movistar by enabling its users to personalize the system tones that their callers hear before the phone is answered with music and other fun content.
“There is no reason why the many millions of users in our country should all have to hear exactly the same “ring, ring” sound every time they make a call,” said Esperanza Velandia, Product Development and Strategy Director for Movistar Colombia. “People like fun, music, variety and self-expression in all aspects of their lives, including their phone service. Our becoming the first and only operator in the country to launch Fun Dial Ringback Tones sends a clear message to everyone that Movistar cares about providing choice and makes every effort to create the very best and most enjoyable user experience possible. The overwhelmingly positive user response to Ringback Tones almost from the very moment of launch is clear proof to us that we are very much on the mark.”
Comverse’s Fun Dial Ringback Tones’ rich feature set includes an attractive and intuitive user interface that encourages exploration of content. Users can select different content for different callers in order to treat each caller or group of callers differently. In this way, a user can, for example, impress a particular caller with impeccable classical taste and at the same time jolt other friends with a blast from the latest heavy-metal release. Content can also change automatically for different days of the week (e.g. weekends), for special occasions (such as birthdays) and for holidays.
“Comverse Ringback Tones is highly successful around the world because it is attuned to a powerful user drive for control and self expression,” said Ramesh Barasia, President of Comverse Americas. “By determining what their callers will hear until the phone gets answered, Movistar subscribers become the only users in Colombia to be able to introduce music and humor and project a personal ingredient into that basic element of every phone call. By differentiating the operator’s service offering, Fun Dial has the potential to increase Movistar user satisfaction, raise ARPU, and win new subscribers.“
About Movistar
Movistar is a major mobile phone operator owned by Telefónica Móviles. It operates in Spain and in many Latin American countries. Many Movistar networks were acquired from BellSouth.
The Movistar name has been in use in Spain since the launch of GSM services in 1995. After purchasing BellSouth’s mobile operations branch in South America, the name became effective worldwide on April 5, 2005.
Telefónica Móviles, a Telefónica Group company, has operations in 15 countries across three continents and a customer base that totalled more than 98.5 million at 30 March, 2006. The Telefónica Móviles group is the leading operator in Latin America and the Spanish and Portuguese speaking markets by customer base. In the first quarter of 2006, the group has over 74 million customers in Latin America.
Telefónica Móviles has successfully created synergies in its new area of operations. We highlight the scale and success of the operation carried out on April 6, 2005 when Telefónica Móviles was the main player in a transaction the scope of which had never been seen in the telecommunications world. The company successfully, and in one single operation, grouped its operations together under one brand in 13 countries - a total market of 500 million inhabitants.
About Comverse
Comverse is the world’s leading provider of software and systems enabling network-based messaging and content value-added services, converged billing and IP communications. Comverse solutions generate revenues, strengthen customer loyalty and improve operational efficiency for over 500 communication service providers in more than 130 countries. The company's Total CommunicationSM portfolio facilitates personalized lifestyles in an evolving connected world and is based on the holistic InSight™ Open Services Environment. Comverse’s solutions support flexible deployment models, including in-network, hosted and managed services, and can run on circuit-switched, VoIP, IMS and converged network environments. Comverse is a subsidiary of Comverse Technology, Inc. (CMVT.PK). For more information, visit
www.comverse.com.
All product and company names mentioned herein may be registered trademarks or trademarks of Comverse or the respective referenced company(s).
This release contains “forward-looking statements” under the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. There can be no assurances that any forward-looking statements will be achieved, and actual results could differ materially from forecasts and estimates. Important factors that could affect the company include: the results of the investigation of the Special Committee, appointed by the Board of Directors on March 14, 2006, of matters relating to the company’s stock option grant practices and other accounting matters, including errors in revenue recognition, errors in the recording of deferred tax accounts, expense misclassification, the possible misuse of accounting reserves and the understatement of backlog; the impact of any restatement of financial statements of the company or other actions that may be taken or required as a result of such investigation; the company’s inability to file reports with the Securities and Exchange Commission; the effects of the delisting of the company’s Common Stock from NASDAQ and the quotation of the company’s Common Stock in the “Pink Sheets,” including any adverse effects relating to the trading of the stock due to, among other things, the absence of market makers; risks relating to alleged defaults under the company’s ZYPS indentures, including acceleration of repayment; risks of litigation (including pending securities class actions and derivative lawsuits) and of governmental investigations or proceedings arising out of or related to the company’s stock option practices or any other accounting irregularities or any restatement of the financial statements of the company, including the direct and indirect costs of such investigations and restatement; risks related to the effects of Verint Systems Inc’s. merger with Witness Systems, Inc., including risks associated with integrating the businesses and employees of Witness; risks associated with integrating the businesses and employees of the Global Software Services division acquired from CSG Systems International, Netcentrex S.A. and Netonomy, Inc.; changes in the demand for the company’s products; changes in capital spending among the company’s current and prospective customers; the risks associated with the sale of large, complex, high capacity systems and with new product introductions as well as the uncertainty of customer acceptance of these new or enhanced products from either the company or its competition; risks associated with rapidly changing technology and the ability of the company to introduce new products on a timely and cost-effective basis; aggressive competition may force the company to reduce prices; a failure to compensate any decrease in the sale of the company’s traditional products with a corresponding increase in sales of new products; risks associated with changes in the competitive or regulatory environment in which the company operates; risks associated with prosecuting or defending allegations or claims of infringement of intellectual property rights; risks associated with significant foreign operations and international sales and investment activities, including fluctuations in foreign currency exchange rates, interest rates, and valuations of public and private equity; the volatility of macroeconomic and industry conditions and the international marketplace; risks associated with the company’s ability to retain existing personnel and recruit and retain qualified personnel; and other risks described in filings with the Securities and Exchange Commission. The company undertakes no commitment to revise or update forward-looking statements except as required by law.