SingTel Selects Comverse® HUB Mobile Advertising to Deliver Targeted Ads Based on User Preferences, Interests
February 13, 2009 | WAKEFIELD, Mass. | Print
Centralized Mobile Advertising Platform Generates New Ad Revenues by Using Multiple Media Formats and Channels
SingTel (SES:Z74.SI), Singapore’s largest mobile operator, has selected Comverse HUB Mobile Advertising to provide an advertising service that analyzes subscriber information and location and then delivers ads using multiple media formats and channels.
“We chose Comverse for their technology, as well as for their expertise in the domain,” said Edward Ying, SingTel’s Chief of Content & Media Services. “We are working closely with them on a centralized platform to manage the different channels and to add innovative elements that are attractive and valuable to advertisers.”
Comverse HUB Mobile Advertising brings value to:
• Users: Users who opt in and provide accurate profile information will enjoy free services, discounts and other benefits.
• Advertisers: Advertisers value the various media possibilities, the highly personal nature of the ads, and the ability to facilitate immediate user response to ads for high click-through rates. Metrics providing accurate real-time feedback make it possible to fine tune campaigns to maximize efficacy.
• Operators: Operators can leverage their significant assets to maintain a key position in mobile and online advertising.
“Comverse’s mobile advertising strengths, including its multi-channel advertising platform and extensive marketing expertise and support, have made it a leader in this field,” said Urban Gillstrom, Group President, Global Sales for Comverse, the world's leading supplier of software and systems enabling value-added messaging and content services, converged billing and active customer management, and IP communications.
“Advertising on multiple channels,” Gillstrom said, “is one of the most exciting frontiers in telecommunications, and SingTel’s success provides a strong case for many others to follow.”
Mobile Advertising is part of the Comverse HUB of value-added services that spans voice, messaging, mobile Internet and mobile advertising. Comverse HUB is a synergistic framework that enables service providers to maximize their business performance and augment their position in the market.
Experience Comverse HUB Mobile Advertising and other product demos while visiting Comverse at Mobile World Congress February 16-19, 2009 in Barcelona, Hall 8 Booth 8B 83.
SingTel is Asia’s leading communications group with operations and investments around the world. Serving both the corporate and consumer markets, it is committed to bringing the best of global communications to customers in the Asia Pacific and beyond. With significant operations in Singapore and Australia (through wholly-owned subsidiary SingTel Optus), the Group provides a comprehensive portfolio of services that include voice and data services over fixed, wireless and Internet platforms. To serve the needs of multi-national corporations, SingTel has a network of 37 offices in 19 countries and territories throughout Asia Pacific, Europe and the United States. These offices enable SingTel to deliver reliable and quality network solutions to its customers, either on its own or jointly with local partners. The Group also has major investments in Bangladesh, India, Indonesia, Pakistan, the Philippines and Thailand. Together with its regional partners, SingTel is Asia’s largest multi-market mobile operator, serving more than 200 million customers in eight markets. More information can be found @ www.singtel.com and www.optus.com.au
Comverse is the world’s leading provider of software and systems enabling value-added services for voice, messaging, mobile Internet and mobile advertising; converged billing and active customer management; and IP communications. Comverse’s extensive customer base spans more than 130 countries and covers over 500 communication service providers serving more than two billion subscribers. The company’s innovative product portfolio enables communication service providers to unleash the value of the network for their customers by making their networks smarter. Comverse’s solutions support flexible deployment models, including in-network, hosted and managed services, and can run on circuit-switched, IP, IMS or converged network environments. Comverse is a subsidiary of Comverse Technology, Inc. (CMVT.PK). For more information, visit www.comverse.com.
All product and company names mentioned herein may be registered trademarks or trademarks of Comverse or the respective referenced company(s).
This release contains “forward-looking statements” under the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. There can be no assurances that any forward-looking statements will be achieved, and actual results could differ materially from forecasts and estimates. Important factors that could affect the Company include: the results of the investigation of the Special Committee of the Board of Directors concluded on January 28, 2008, of matters relating to the Company’s stock option grant practices and other accounting matters; the impact of any restatement of financial statements of the Company or other actions that may be taken or required as a result of such investigation or as result of the Company’s evaluation of the application of GAAP in connection with the recognition of revenue; the Company’s inability to file reports with the Securities and Exchange Commission; the effects of the delisting of the Company’s Common Stock from NASDAQ and the quotation of the Company’s Common Stock in the “Pink Sheets,” including any adverse effects relating to the trading of the stock due to, among other things, the absence of market makers; risks relating to the Company’s ability to relist its Common Stock on NASDAQ; risks relating to alleged defaults under the Company’s ZYPS indentures, including acceleration of repayment; risks of litigation (including the pending securities class action and derivative lawsuits and any potential civil injunctive action by the Securities and Exchange Commission) and of governmental investigations or proceedings arising out of or related to the Company’s stock option practices or any other accounting irregularities or any restatement of the financial statements of the Company, including the direct and indirect costs of such investigations and restatement; changes in the demand for the Company’s products; changes in capital spending among the Company’s current and prospective customers; the risks associated with the sale of large, complex, high capacity systems and with new product introductions as well as the uncertainty of customer acceptance of these new or enhanced products from either the Company or its competition; risks associated with rapidly changing technology and the ability of the Company to introduce new products on a timely and cost-effective basis; aggressive competition may force the Company to reduce prices; a failure to compensate any decrease in the sale of the Company’s traditional products with a corresponding increase in sales of new products; risks associated with changes in the competitive or regulatory environment in which the Company operates; risks associated with prosecuting or defending allegations or claims of infringement of intellectual property rights; risks associated with significant foreign operations and international sales and investment activities, including fluctuations in foreign currency exchange rates, investments in auction rate securities, interest rates, and valuations of public and private equity; the volatility of macroeconomic and industry conditions and the international marketplace; the risk of declines in information technology spending; risks associated with the Company’s ability to retain existing personnel and recruit and retain qualified personnel. The Company undertakes no commitment to update or revise forward-looking statements except as required by law. ###
CONTACTS: Investors/Business Press:
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