Monday, October 27th 2008

Noon

11:00

Registration

12:00

Lunch

13:00

Introduction & Opening Comments - Comverse

Comverse Senior Management

13:30

Keynote Presentation: Introduction to Mobile Advertising

Mr. Chetan Sharma, author of Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market

15:00

Coffee Break

15:30

How to Launch a Successful RBT Service

Mr. George Papadakis, AMC Albania

16:00

Evolution to a scalable and open RBT platform

Mr. Dian C Kusuma Telkomsel, Indonesia

16:30

Leveraging the mobile content off-deck ecosystem for Promoting RBT

Mr. Andrew Bud, Mblox

17:00

Ringback Tones Off Deck Market Update

Mr. Andreas Tsindos, Jamba

19:00

Special Evening Activity: Tour in Vienna and Dinner

Tuesday, October 28th 2008

Morning

08:00

Breakfast

09:00

How to Leverage an Already Successful RBT Service?

Mrs. Tatiana Barkun, Velcom, Belarus

09:30

Mobile Advertising: New Revenue Streams for Operators

Turkcell, Turkey

10:00

Israel's Mobile Operators Experience in the Mobile Advertising Arena

Mr. Guy Ami-Ad, Mobi - mobile marketing agency, Israel

10:30

Coffee Break

10:45

Designing Campaigns for the Mobile: the Advertiser Perspective

Mr. Si Crowhurst, We Love Mobile, UK

11:15

Creative approach to Mobile Advertising

Miss Luciana Pavan, MTV Europe

11:45

Guided Panel

Moderated by Comverse

12:15

Next Steps and Summary

13:00

Lunch