The Launching of a Fully Unified BSS Architecture in Record Time: GTEL Mobile, Vietnam
GTEL Mobile, a joint venture between Vietnam’s GTEL Corporation and VimpelCom - NYSE: VIP), one of the leading international providers of telecommunications services in Eastern Europe and Central Asia, officially announced commercial launch under the international mobile network provider Beeline, on July 20th, 2009 , entering the competitive Vietnam market as the seventh mobile operator. This undoubtedly was not a simple undertaking - differentiation was essential. Eager to launch and grab market share in Vietnam, the Greenfield GTEL Mobile, required expert integrators, expert professional services and a best-of-bread business support system (BSS) able to support flexible scalability and differentiating services to create brand awareness and capture significant market share in the growing Vietnam Telecom market.
GTELMobile selected to partner with Comverse to deploy the Comverse® ONE™ Billing & Active Customer Management™ solution – a truly comprehensive and convergent BSS – and a full suite of Comverse HUB Value-Added Service solutions. This combination would enable a fast and successful start that would include offering flexible billing models such as hybrid pricing plans, a holistic customer experience across all touch points and the ability to deliver any service over its network.
In line with the NGOSS principles, the Comverse ONE Billing & Active Customer Management solution covers many of the TAM components in a pre-integrated fashion thus streamlining the end-to-end flow of eTOM business processes and elements since all components speak the same “language”. Some of the key eTOM business processes covered include: customer interface management, order handling, bill/invoice management, bill payment and receivables management, rating and discounting and the management of bill events.
Additionally the solution leverages an organized product catalog/CSM data model and single logical data model which have been mapped to the SID so a common understanding of terminology and concepts can be leveraged across the system’s components. The solution’s unique architecture not only increases operational efficiency by reducing complexity but also ensures an enhanced and consistent end-user experience across all customer touch-points.
Deployment and Results:
In July 2009, GTEL Mobile went live with a converged BSS solution to support both its prepaid and postpaid subscribers. To-date, the results have been outstanding:
- Short implementation timeframe – 4 months from IPA (Implementation Planning and Analysis) to live commercial system capable of supporting more than 2M subscribers with complete BSS functionality, real-time rating/charging/promotions, value added services integration, and point of sale integration
- Fast customer acquisition due to the introduction of a successful marketing plan “Big Zero” and complete suite of VAS services.
* This case study is part of the TeleManagement Forum’s December 2009 Case Study Handbook. To download the full version please click here.