Learn how can operators gain significant revenues from ringback tones by leaving the marketing to third party experts to promote the concept of RBTs successfully. Ringback Tones - The Next Wave Mr. Meidad Sharon, Director of Product Marketing, Fun DialTM Comverse The First Ever Off-deck Ringback Tones Case Study in the Western Hemisphere Mr. Andrew Rippon, Vice President Sales Central Europe, Jamba Q&A one of the leading global mobile entertainment D2C companies, is the first off-deck player in the western world to carry out a mass-communication campaign promoting its ringback tones in 2 operators in Germany, generating substantial revenues for both mobile operators and Jamba. Comverse Fun Broker takes the ringback tone service out of the “walled garden” by enabling ringback tones to be sold off-deck by third-party players, using the successful model used for ringtones. By that, Fun Broker enables operators and content providers to exploit the huge off-deck potential. Come and have a taste of the next BIG THING for ringback tones!